![]() Every year, Fox Corporation (NASDAQ: FOX ), CBS and NBC – owned by Comcast Corporation (NASDAQ: CMCSA ), collectively pay the NFL $3 billion for the rights to broadcast the league’s games. Live sporting events are a special type of content that attracts a lot of viewers and subscribers. Innovations and Disruptions in the Sports Market: (NYSE:NKE) in March 2023, worth an estimated $24 million. The European champion and Premier League golden boot winner, Erling Haaland, also extended his sponsorship deal with NIKE, Inc. (NYSE:NKE) and the two partners even signed a lifetime deal back in 2020. Michael Jordan has earned an estimated $1.3 billion from his deal with NIKE, Inc. (NYSE:NKE) generated a revenue of $5.1 billion, with Jordan himself reportedly pocketing around 5%, or around $256.1 million – that’s double his entire NBA career earnings in just a single year. During the 2022 financial year, the Air Jordan brand by NIKE, Inc. ![]() (NYSE:NKE) welcomed the legendary Chicago Bulls shooting guard into the family back in 1984, with an upfront commitment of $250,000 and Jordan’s very own signature shoe line. (NYSE: NKE ) and the basketball legend Michael Jordan. While companies generally sponsor entire teams and events, they can also pay individual athletes to advocate for their brands.Ī big example of this is the symbiotic partnership between NIKE, Inc. Sports have become a gigantic industry generating hundreds of billions of dollars in revenue every year, and a large part of this revenue is contributed by sponsorship deals and endorsements. ![]() Since the sport is not an Olympic event, it finds its biggest stage at the Asian Games, where Thailand has been the dominant country by a margin. Astonishingly visceral and explosive, sepak takraw or kick volleyball, ranks among the toughest sports in the world demanding lightning reflexes, precise control and fearless, gravity-defying leaps. ![]() If you are from outside of Southeast Asia, you are probably not familiar with the sport called ‘Sepak Takraw’, a sport that is a combination of volleyball, badminton and soccer. If you wish to read more about it, please refer to our article Top 15 Pickleball Companies and Brands. Another sport becoming increasingly popular in the U.S. Soccer is also one of the toughest sports in the world, hence it is included in our ranking of hardest sports in the world. An estimated 1.5 billion people around the world watched the pulsating Final between Argentina and France, while another 88,966 spectators were packed inside the Lusail Stadium. FIFA reported a revenue of $7.568 billion for the 2019-22 period, representing a cycle-on-cycle increase of 18%, compared to $6.421 billion for the 2015-18 period. The Federation Internationale de Football Association (FIFA) is currently made up of 205 member associations, with over 300,000 clubs and 240 million registered players.įIFA functions as a non-profit organization and most of its revenue is derived from TV broadcasting rights, advertisements for the World Cup, and the sale of licensing rights. 1 sport in the world, in terms of popularity, with around 3.5 billion fans worldwide and players in almost every country of the world.
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